There is been several hair care brands that claim to be “Salon Exclusive” but additional typically than not each exclusive brand tends to get started out in hairdressers (the hairdresser making all sales and brand building but not the profit from the goods) and then in the end promoting out into any retail outlet they can get it into or even supermarkets.
So whats a true salon brand and what do hair salons believe about products in there salons. I have been in hairdressing more than 20 years and I have observed a lot of different brands coming to market place the most up-to-date sales/profit schemes to come by way of my salon door promising to make exclusive items if I suggest the company’s merchandise to my shoppers.
More than the final 3 years this has changed not only have significant brands place their goods into hairdressers they have also began selling direct to consumers.
Are you a hair salon? Does this situation sound familiar
– Regular client visits who uses a every day solution
– New solution comes out in the range you brief your stylist to advise/sell to the client
– Your stylist or you recommends the solution to the client
– The stylist gives a little booklet to the client prescribing by ticking the suggested items for the client
– The client declines the sale for a single reason or another
– Client returns just after 6 weeks an informs they purchased the solution discounted direct from the brand on the internet
Does this sound familiar to hairdressers or customers? It really is also a total waste of time or is it? I do not consider it is a waste of time for the corporation who has supplied the solutions to the hair salon. The hair salon would have to make a minimum order of product in bulk and add to its stock list a substantial outlay profiting the hair product firm. Successfully the hair stylist softened up the client for a sale.
It just shows the complexities of today’s product market location. Not all is doom and gloom in most circumstances the client will acquire the product and stroll out satisfied and the salon gets some stock return.
In 2007 I decided in my hair salon adequate was adequate though I do stock some brands I attempt to keep my stock low. I took the step to generate my personal item range which I can proudly say is “salon exclusive” why since I only sell in my hair salon and on my web-site. I have created the merchandise following speaking to my clientele. Some of my clients have been with me for 20 years.
What are Hair Salon Exclusive Product’s
Inside a hair salon we get lots of various buyers with lots of distinct hair forms styling needs and remedies for hair problems. So hair salons need a range of diverse “scenario distinct” hair solutions these include the important ingredients to do their required job. Balayage can range from Head lice treatment, hair thickening, deep conditioning for dry hair, remedies for greasy hair and styling merchandise meeting customer’s private preference.
I have developed my personal exclusive hair salon variety which is effortless to stick to in four steps.
Step 1 – Shampoo and Cleansing The Hair
Step 2 – Conditioning and Remedy
Step 3 – Styling and Definition
Step 4 – Intense Challenge Particular Treatment options
Some Examples of my merchandise are as follows:-
db hair shine serum
db’s shine serum is utilized to style finish the hair. A little goes a lengthy way, db shine serum can be applied just after hair straightening straight to the hair for the best finish. Its light and easy to apply for a silky shiny look it will also seal the hair from moisture.
db beat the heat thermal serum
All hair is susceptible to heat and heat and the cold causes damage to hair. Blow drying the hair and hair straightening take their toll more than time. Applying a heat protector to the hair just before is a will have to to stay clear of heat harm. How to apply: start off by working into the hair scrunching and massaging by way of then blow dry into the hair just after the hair can be straightened.