In the world of corporate gifts there is never a bad time to award a gift. Whether it’s to enforce your brand or improve your reputation, corporate gifts play an important role in sending out the right message and are an important marketing tool.
This is especially true at Christmas. corporate gifts suppliers dubai is of course the main gift giving occasion of the year and in the corporate world that means gifts for staff and customers, but where do you start when it comes to choosing the right Christmas corporate gifts? Should they be used as a marketing tool or simply as a reward? And who should receive a Christmas corporate gift?
This guide will aim to answer all of your questions.
Who To Buy Gifts For?
One of the biggest questions faced by companies every Christmas is who to buy gifts for, and the first in line for Christmas corporate gifts should be regular customers and staff.
Giving Christmas corporate gifts to regular customers is a vital way of showing your gratitude for their business and is an essential way of building and maintaining a strong working relationship. It is an important way of showing a client that their business is valued and can encourage them to stay with a particular company rather than take their business elsewhere.
It is also important from a marketing perspective. Branded corporate gifts can provide you with a chance of getting your logo seen by your customer on a regular basis, providing a strong reminder of your presence. Desk items and calendars are particularly effective at this as it provides your brand with greater visibility, being placed in a prominent position and providing a permanent reminder of your brand.
It isn’t just existing customers who should be receiving these types of gifts. Occasional customers and strong prospects should also be targeted in this way as Christmas gifts provide a strong opportunity to get your brand seen in a unique way. The positive feeling of receiving a gift is the same whether you are at work or at home, so it provides a very effective way of starting a business relationship.
Things are slightly different when shopping for staff as the motives for buying gifts change. Rather than having marketing and promotional motives, Christmas gifts for staff should be to thank and reward them for their efforts during the year. How you go about this is entirely up to you. Christmas corporate gifts could be distributed on an incentive basis so that they are given more as awards to the highest achievers across the departments. They can also be given to people attached to various projects to reward the success of a particular team. And of course they can be given to all employees to celebrate the festive season.