e{"id":51005,"date":"2022-07-31T08:06:59","date_gmt":"2022-07-31T08:06:59","guid":{"rendered":"https:\/\/digeratideals.com\/?p=51005"},"modified":"2022-07-31T08:06:59","modified_gmt":"2022-07-31T08:06:59","slug":"comparing-traditional-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/digeratideals.com\/comparing-traditional-and-digital-marketing\/","title":{"rendered":"Comparing Traditional and Digital Marketing"},"content":{"rendered":"
Digital Marketing versus Traditional Marketing is one of the most heated new age debates that we often come across. While on one hand the tech heads give you the most obvious justification of fast paced digitization as to why digital marketing clearly surpasses traditional marketing. Corporate Executives, on the other hand, functioning in conventions, would more obviously than not justify traditional marketing. Before we ponder on this debate further,let us first understand what essentially distinguishes the two.<\/p>\n
What is Traditional Marketing?<\/p>\n
Traditional Marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, hoardings etc. Traditional marketing also includes network marketing. In its most basic sense, Traditional marketing refers to a structured effort on endorsing one’s brand but without any reliance on online methodologies. Traditional offline media are often the channels that brands incorporate when it comes brand promotion.<\/p>\n
The tools for Traditional Marketing are:<\/p>\n
1.Print Marketing
\n2. Broadcast Marketing
\n3. Referral Marketing
\n4. Outdoor Marketing
\n5. Publication Marketing<\/p>\n
Let us Look at a few examples of Traditional Marketing:<\/p>\n
A. Vicks, a prominent brand in India came up with a campaign called Touch of Care. The ad film showcased a a daughter’s relationship with her transgender mother. This ad film that went viral because of how it truly the touched a chord with the sentimentality of the audience.<\/p>\n
B. Dove, around mid 2000s came up with the idea of giving away free samples with morning newspapers. This strategy truly helped the brand popularize itself. This brand strategy completely worked in the brand’s favour.<\/p>\n
What is Digital Marketing?<\/p>\n
Digital Marketing as the name suggests refers to the marketing efforts of a brand using online channels. It refers to how a brand handles it online reputation. Optimizing your brand forms the backbone in this case. The biggest channel definitely is the Internet. The sub channels include websites, blogs, Social media platforms etc. Digital Marketing includes a step of intricate procedures.<\/p>\n
The tools include:<\/p>\n
1. Facebook Marketing
\n2. Digital Campaigns
\n3. Search Engine Optimization
\n4. Content Marketing
\n5. Influencer Marketing<\/p>\n