Are Computer software Download Web sites Still a Practical Marketing Idea?

Don’t get me incorrect, I’m all for the idea of cost-free computer software down load internet sites and at 1 second I was extensively convinced that it was the only way to get traffic and customers to purchase new software program by way of the Internet. Today, I don’t know if that even now holds real. I am beginning to have my doubts. Like every thing in lifestyle, things change, and one has to preserve up with these changes or risk becoming still left powering.

A number of a long time back again I helped one particular of my sons with a computer software component that he had produced and wished to sell via the obvious rewards of the net, which following much more than ten years in our nation, was just starting to bear fruit. We timidly started submitting the software program to the different download internet sites a occupation that I dealt with personally whilst he struggled with the development of the enterprise software that he was undertaking solitary-handedly. At that instant in time, I had to fill out all the forms by hand, which was not an simple or an pleasant job by any indicates.

Anyhow, postman download to our combined commitment and the traffic created by the download web sites, businesses from all above the world started to get the part and the automatic PAD file on autopilot took away the pressure of filling out kinds from my palms. With out actually getting able to know just in how several sites the software program was registered and functioning, the outcomes had been quite obvious: this was the way to offer in Net for this specific item. At the exact same time, we discovered that the home internet site that harbored the software program obtained quite little consideration from the research engines and Google was just starting its astonishing upward career, but we failed to be concerned way too considerably simply because the totally free down load sites have been carrying out all the operate.

This comfy financial scenario lasted about four or five several years, but began to dwindle in the final couple of years, and items have become unsure, to say the the very least. We commenced to fear about the toughness of a software program that experienced possibly outrun its life-cycle prospects. My son quickly commenced to make some terribly-needed revisions in the original supply code, migrating it to other programming languages, commenced to rely on new programs like WinForms, WPF and Silverlight to spruce up his output and did a entire make-above of his site.

None of this has been effortless and sales haven’t been everywhere like ahead of, but 1 thing that has undoubtedly changed is that the look for engines started to understand the web site and only a handful of of the top down load web sites are even now responsible for a significantly smaller element of the visits to the web site. In our case it is most likely because our product obtained misplaced in the shuffle someplace in between the 1000’s on countless numbers of various packages that hit the market place every single day. We nonetheless have not been ready to actually put our fingers on what has occurred, but understanding that we no for a longer time can rely entirely on third-celebration site visitors has manufactured us much more conscious of the excellent challenge that we have ahead if we want to maintain in company.

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