Consumers have several options in terms of viewing movies at home. Two of the most famous are renting movies at the local video store and renting movies via an online service. A casual survey was recently conducted on a home electronics/entertainment site concerning the movie viewing habits of website visitors. The results pointed to some of the misconceptions that remain about online rental of DVDs by consumers that haven’t yet tried the service.
Participants in the survey were asked numerous questions, including how often they watch movies in the home, whether or not they rent movies online, and if not, why. Nearly 28% of these responding indicated they rent movies online. Of the remainder, the most frequently cited reason for not using an online movie rental service was concern which centered around the perception that online movie rental will be more expensive compared to the local video store. When considering several scenarios it becomes evident which method tends to be more affordable.
For individuals who indicated that they watch only one 1 to 3 movies per month the savings from renting online are small. Renting 2 movies per month at the neighborhood video store would average around $7.40 whereas renting from Netflix for instance, if they find the plan that has a limit of 2 movies monthly, would run $5.99. After getting a video at the neighborhood store the user would have overnight or perhaps one week to come back the movie but an online rental allows them to keep the movie for an unlimited time period.
For all those individuals who responded that they view 1-3 movies per week, the savings would be more significant. For example, renting 8 movies per month would run around $29.55 at the local store so when low as $14.99 online should they chose the “2 out at a time” plan or $17.99 for the “3 out at the same time” plan. As viewing increases so does the probability of experiencing greater savings.
For those who responded they view 4 movies per week (averaged out to 16 per month) the common cost at the neighborhood store would be $59.04 while online rental would be $23.99 allowing the user “4 out at the same time”. Renting by way of a service like Netflix generally will not limit how many movies an individual views but rather, just how many movies they are able to have out at any given time. Therefore rentals are more or less unlimited with many of the plans.
The second most frequently cited reason for not utilizing online movie rental services was that the average person rented movies on the spur of the moment and didn’t plan ahead. Certainly renting movies online and receiving them through the mail would not allow someone to decide at 6:00 p.m. that they want to see The Queen and receive it in order to be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which may seem sufficient in most instances.
The future of DVD rental may be changing however as Netflix announced in early 2007 that customers would will have the option of watching movies instantly with a streaming service that is available these days for some movies. ดูซีรี่ย์ ought to be quicker than most download services as streaming allows viewing of the movie since it is streamed instead of waiting until download is complete. Although a full transition from the existing mail delivery system to a download type of service will take time, it really is clear that immediacy will only continue to improve. It could seem that other online movie rental services would follow suit in coming years to be able to compete.
Consumers who have not been initiated into the online movie rental world also could be unacquainted with other benefits/features of such services.
* Greater selection- A typical video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This might seem to eliminate the problem of consumers coming to the store only to find that there is nothing there that they really want to see.
* There are no fees related to the delivery and return of DVD’s; and there is no planing a trip to and from the store as movies are delivered to their door or to their house via streaming.